WhatsApp API
Customers expect fast, efficient, and secure communication with businesses. Our WhatsApp Business API provides companies with a powerful solution to connect with their customers at scale.
Whether you want to facilitate notifications, promotions, or customer service conversations, with our WhatsApp API you can easily send and receive messages via the world’s most popular messaging app.
Why is the WhatsApp API essential for your business?
With over 1.5 billion users worldwide, WhatsApp is the largest messaging platform in the world. By integrating this powerful tool into your business operations, you open the door to direct, reliable, and secure communication with your customers.
Benefits of WhatsApp Business API:
- Direct connection with your audience
- Secure communication
- Multimedia support
What can you use the WhatsApp API for?
Our WhatsApp API marketing templates are designed to help your business achieve various goals, from increasing brand awareness to boosting sales and building customer relationships. Here’s how you can use them:
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Direct communication
Reach customers who have already shown interest in your products or services.
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Promotions and offers
Send discounts, coupons, and special offers to encourage purchases.
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Reminders and follow-ups
Remind customers about their visits to your website or app with special offers.
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App downloads
Encourage customers to download your app or take specific actions within the app.
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Personalized messages
Send customized messages to keep customers engaged.
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Sales support
Guide customers to the right products, answer questions, and close sales quickly.
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Increase conversions
Turn conversations into purchases by communicating directly and offering support.
WhatsApp API: Utility/Tools
Utility templates are messages sent to customers based on a specific action they have taken, such as placing an order or requesting account updates. These messages must include specific details related to the customer’s action or transaction.
Opt-In Management
Confirm when customers have opted in for messages or unsubscribed.
Order management
Keep customers updated on their orders with confirmations, updates, and cancellations.
Account notifications
Send important updates such as payment reminders or security alerts for existing accounts.
Feedback Surveys
Ask customers for feedback on previous interactions, orders, or services.
Continue conversations
Move conversations from other platforms (such as email or live chat) to WhatsApp, at the customer’s request.
Real-time notifications
Notify customers in a timely manner about booking confirmations, shipping and delivery updates, and reminders for appointments or services.
WhatsApp API: Authentication Templates
Authentication Templates are used to send one-time passwords (OTPs), allowing businesses to verify their users. These passwords, typically 4-8 digits long, are used for tasks such as logging in, account recovery, or confirming a transaction.
Predefined templates
You must use WhatsApp’s predefined authentication templates.
One-Tap or Copy-Code button
These templates include an option for a button that allows users to easily enter their code by copying or directly using the code.
Strict content rules
The rules ensure that authentication messages are clear, secure, and focused on providing users with one-time passwords up to 15 characters long, without links, images, videos, or emojis.
Why choose our WhatsApp Business API?
We provide both the technology and strategy to use WhatsApp for better customer service and higher conversions.
Our experienced team will assist you with a fast, smooth start as an official Meta Tech partner. Use our WhatsApp Business API to improve customer interactions and optimize results. Start now!
Developer-ready integration
Our API and webhooks make it easy to integrate the WhatsApp Business API with existing software and workflows.
This allows businesses to use WhatsApp alongside other communication channels such as SMS, and manage everything from one platform. For example, you can set up automated messages for new customers, or use the API to retrieve and manage customer data.